“A Trade Mark is a company’s persona and identity in the marketplace” said Kalyan C. Kankanala in his book Fundamentals of Intellectual Property.

This simple sentence is a perfect resume of the essence of a trademark and its importance in the development of a company.

As a company grows, it can be useful to extend it worldwide.

However, you must know a few important rules before you start doing it. Trademark legislation is different in each country, even if there are similarities.

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